List of publications

Business Administration - A marketing-centered approach

Business knowledge in today's world is essential for understanding the complex processes within the economic and social systems. This textbook will provide a compact introduction and overview of the fundamentals of general business administration. Marketing has evolved from a corporate function to a management philosophy in the context of an integrative management. For this reason, a marketing-oriented management is the focus of this textbook. At the beginning of each chapter learning objectives prodive an overview of the following aspects. Under the heading practical business examples are presented which serve to illustrate the theoretical aspects. Review questions ensure a permanent learning control and an adequate preparation for the exam.

The following aspects of the book provide a sustainable learning success:

• learning objectives provide an overview of the subsequent theory,
• definitions are highlighted in the text,
• review questions facilitate learning control and ideal exam preparation.

This book is aimed at teachers and students but also practitioners who have to deal with with economic problems.

"This book provides the evidence: Business Administration is exciting because it evolves with the business world. An advantage over other books of its kind is the clear and easy to read design with didactic elements that sets standards for textbooks."
Prof. Dr. Marko Sarstedt, Ludwig-Maximilians-University Munich

"This book is a must-read in the are of general business adminstration and marketing and is suitable both for students and practitioners for reference and refreshing."
Frank Heimbüchel, Senior Procurement Manager Europe, Shell Deutschland Oil GmbH

Press: Gabler; Edition: 1 (October 2011)
Language: German
order by www.amazon.de

Marketing - A Relationship Perspective

"Marketing - A Relationship Perspective" is a comprehensive and clear principles text which describes and analyses the fundamental concepts of contemporary marketing. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach suggesting that a company should in any case pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners alike.

"Marketing - A Relationship Perspective is an excellent foundation text and an ideal basis for a marketing course of one semester. The authors write in a lively style with a great deal of up-to-date examples. The well-researched and innovative content brings marketing theory to life."
Neil Selby, International Director, Oxford University's Said Business School

"The dynamic and global competitive landscape requires marketing professionals who have a thorough knowledge of marketing principles coupled with strong creative skills. This book provides excellent coverage of these principles and serves as a great resource for marketing students and young professionals everywhere."
Dr. Paul Stone, Vice President Retail Strategy & Portfolio,
Shell International Petroleum Co. Ltd.

"Marketing - A Relationship Perspective is an exciting textbook that provides a concise introduction to the theory and practice of Marketing in the 21st century organized around an innovative customer relationship perspective. Perfectly suited to students of one semester marketing courses, this invaluable source of knowledge presents a solid grounding in the fundamentals of contemporary marketing, in a clear, lively, practical and straightforward style. Highly recommended to marketing students, educators and marketing managers everywhere."
Prof. Dr. Jürgen Lürssen, Professor of Marketing,
Leuphana Universität Lüneburg, Germany

The secret rules of career management

Professional competence accounts for not more than 10 per cent of a professional career - the remaining 90 per cent are dependent on completely different factors. Jürgen Lürssen and Marc Oliver Opresnik describe which skills and knowledge are truly important to understand the secret rules of the game inside enterprises and successfully succeed in advancing in organizations. The authors provide instrumental information covering politics inside firms, essentials of self-management, leadership and other aspects that are really instrumental to succeed and advance in corporations.

Press: Campus; Edition: 3rd ed. revised and enlarged (August 2010)
Language: German
order by www.amazon.de

2003

An introduction to Marketing, in:
Schriftenreihe der Kommunikationsakademie Hamburg 2003

2002

Concepts of decision-oriented Business Economics, in:
Anglo-Amerikanische Wirtschaftsschriften 2002

2001

General Business Administration, in:
Schriftenreihe der Kommunikatinsakademie Hamburg 2001

2000

An introduction to Political Economy, in:
Schriftenreihe der Kommunikationskademie Hamburg 2000

1999

Market Segmentation, in:
Anglo-Amerikanische Wirtschaftsschriften 1999
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Corporate Culture in the USA and Germany
(Thesis), Rebo-Star Verlag, 1999

1997

Research of the department of Commercial English about International Negotiation Strategies, in:
uni hh, 28. Jg., Nr. 2 Juli 1997

1995

The Corporate Culture Concept as a Management Tool and the Problem of its Inflexibility, in:
Anglo-Amerikanische Wirtschaftsschriften 1995

1994

An introduction to Marketing and principles of application in the United Kingdom, in:
Anglo-Amerikanische Wirtschaftsschriften 1994